Dark Social is a term that can be misleading, as many instantly think of the “Dark Web.” When it comes to social media though, Dark Social is far from the deep corners of the internet that the Dark Web consists of.

In today’s world anything can be shared in a matter of seconds via a user’s preferred platform. This is a good thing for brands, right?

Yes…and no. When it comes to analytics and user behavior, we are being misled and cannot always get 100% accurate data thanks to the Dark Social channels such as Email, Facebook Messenger, WhatsApp, Texting, and more!

Listen as Kate Evans shares everything you need to know about what Dark Social is and how it is affecting your brand.