Agenda

Click on the day to see what is happening on that day
or select which track you want to see.

  • Thursday, April 22
  • Friday, April 23
  • All
  • VIP
  • General
  • Beginner
  • Advanced
  • Business of
registration
09:00 AM - 09:55 AMRegistration
10:00 AM - 10:15 AMWelcome to Digital Marketing Days By Kelley MillarCEO & Chaos Tamer - KelleyNCo, LLC

Brief welcome to open the conference

10:15 AM - 11:10 AMHow to Capture Attention, Amplify Your Message, and Keep Your Audience Coming Back for More By Jessika PhillipsFounder - NOW Marketing Group

With organic engagement reaching a low .09% average, how can one ensure their message is being seen, but more importantly, heard, using digital media without the constant pay-to-play model? We are in an age of digital content saturation and now we are finding ourselves pushing to move our brands to the top of a sea of samesies. What we do is not unique, but how we do and share it can be. The key is to capture attention, amplify our message and keep our audience coming back for more. Ultimately, we are becoming a destination that attracts the right leads to your message without the constant need to spend more money on ads.

In this fast-paced, example-filled session we’ll learn:

How earned media allows you to accomplish what used to be only possible with paid.
Best practices to turn your followers into true fans, your clients into advocates and your community into collaborators without an ads budget.
The art of capturing attention organically for today’s consumer and the flywheel formula and tools it takes to keep it.
How to take your message and become the “stand out” take-notice brand amongst the sea of “samesies”.

Break
11:10 AM - 11:30 AMBreak + Exhibitors
JaimieSelwa
11:30 AM - 12:25 PMSocial Media – Knowing Your Audience and Channel By Jaimie SelwaNationwide

In the world of social media sharing, what’s not to love about puppy and kitten pictures? Managing a Fortune 100 Company brand social media channel like Nationwide Pet should be easy right? Capture adorable pet pictures and sit back and wait for people to like, love, retweet, pin, follow and love your brand forever.

Listen to how Nationwide Pet social media goes beyond just delightful pet pictures. It’s balance between knowing your target audience, how your audiences interaction on each social media platform and your company brand initiatives and marketing goals.

Kate Evans
11:30 AM - 12:25 PMDark Social: Tracking Your Brand Across Social Media Platforms By Kate EvansOwner & Social Media Geek at Your Social Status

Dark Social is a term that can be misleading, as many instantly think of the “Dark Web.” When it comes to social media though, Dark Social is far from the deep corners of the internet that the Dark Web consists of.

In today’s world anything can be shared in a matter of seconds via a user’s preferred platform. This is a good thing for brands, right?

Yes…and no. When it comes to analytics and user behavior, we are being misled and cannot always get 100% accurate data thanks to the Dark Social channels such as Email, Facebook Messenger, WhatsApp, Texting, and more!

Listen as Kate Evans shares everything you need to know about what Dark Social is and how it is affecting your brand.

Todd Serulneck
11:30 AM - 12:25 PMHow to Safely Make Business Deals on Clubhouse By Todd SerulneckAcuity CFO - Managing Director

Whether you are a buyer or a seller, doing business on Clubhouse, as with any social media platform, can be dangerous. Learn how to reduce your risk, increase your reward, and build safety and security into your business processes in this interactive discussion.

12:30 PM - 01:25 PMCreating A Marketing Plan By Katlynn PyattAuthentic Branding & Marketing, LLC

In this presentation, I’ll walk attendees through how to identify their business goals, create measurable marketing objectives and build a marketing plan that includes strategies and tactics. We’ll cover everything from identifying your ideal customer, creating a budget and how to prioritize marketing strategies. Then I’ll teach them about the tools they can use to keep their marketing efforts organized so they can execute against them easily and efficiently.

12:30 PM - 01:25 PMCreating Sales Systems That Work By Briar HarveyStoryteller and Systems Witch

If you don’t like your marketing, how am I supposed to? I’ll walk you through creating a sales system that works, and teach you how to design one for yourself.

12:30 PM - 01:25 PMProtecting Your Intellectual Property By Daniel BruceAttorney - Kutakrock

As Digital Marketers we create most of our work products and put them out for the world to see. Many people will just swipe a graphic or some other digital product and think they can make it their own. In this session, Daniel will discuss the laws around intellectual property and how to protect yourself and digital products.

01:25 PM - 02:30 PMLunch + Exhibitors
Beth-Presher
02:30 PM - 03:25 PMChat Marketing Strategies to Grow your Revenue and Relationships By Beth PresherGrit & Grace Digital Marketing

We will cover basic strategies to serve your clients and customers well through automated chat marketing.

April-Wilhelm
02:30 PM - 03:25 PMRepurposing Content: Save up to 10 Hours a Month By April WilhelmCEO - Wilhelm Media Group

April will be sharing how to knock out your social content and save time and money. April will dive into why repurposing is important, how to repurpose your content systematically, how to create one piece of content and turn it into 6 pieces, and finally, you will walk away with the best tips, tricks, and tools to help you automate this process.

Courtney Anderson
02:30 PM - 03:25 PMCreating 90 Day Goals for Entrepreneurs & Intuitive Types By Courtney AndersonCreator & CEO - Girl on Fire

In this presentation Courtney will walk you through the process of starting with very big ideas, mind-mapping to narrow them down, and then creating 3, 90-day goals that are tangible, implementable and actionable. No more SMART goals for us!

Cristina-roman-pique-coaching
03:30 PM - 04:25 PMHow to Take Your Projects From Half-finished to Done By Cristina RomanProcrastination Coach - Pique Coaching

If you find yourself surrounded by half-finished projects in your business and personal life, you’re not alone—the average business owner has 20+ half-done projects in their mind at any given time. But it’s solvable. 

In this session with Procrastination Coach Cristina Roman, you’ll learn the five most common reasons projects are left half-finished, and how to take them to completion, on repeat, with a simple 6-step process. 

cocktails
04:30 PM - 04:45 PMBreak + Exhibitors
04:45 PM - 06:00 PMNetworking + Cocktails + Fun By Rachel GreenMixologist - Rach Green Cocktails

Join us for some relaxation and fun while Mixologist, Rachel Green shows us how to shake up an amazing Cosmopolitan! Yummmmm

06:00 PM - 06:10 PMClose of Day 1 By Kelley MillarCEO & Chaos Tamer - KelleyNCo
06:15 PM - 07:15 PMVIP Package Group Chat By Jessika Phillips & Phyllis Khare

The VIP Package holders will have a one hour session with Jessika Phillips and Phyllis Khare to ask all the burning questions you have during this personalized opportunity.

06:15 PM - 07:15 PMVIP Package Group Chat By Jessika Phillips & Phyllis Khare

The VIP Package holders will have a one hour session with Jessika Phillips and Phyllis Khare to ask all the burning questions you have during this personalized opportunity.

registration
09:00 AM - 09:55 AMRegistration
10:00 AM - 10:15 AMWelcome to Digital Marketing Days By Kelley MillarCEO & Chaos Tamer - KelleyNCo, LLC

Brief welcome to open the conference

10:15 AM - 11:10 AMHow to Capture Attention, Amplify Your Message, and Keep Your Audience Coming Back for More By Jessika PhillipsFounder - NOW Marketing Group

With organic engagement reaching a low .09% average, how can one ensure their message is being seen, but more importantly, heard, using digital media without the constant pay-to-play model? We are in an age of digital content saturation and now we are finding ourselves pushing to move our brands to the top of a sea of samesies. What we do is not unique, but how we do and share it can be. The key is to capture attention, amplify our message and keep our audience coming back for more. Ultimately, we are becoming a destination that attracts the right leads to your message without the constant need to spend more money on ads.

In this fast-paced, example-filled session we’ll learn:

How earned media allows you to accomplish what used to be only possible with paid.
Best practices to turn your followers into true fans, your clients into advocates and your community into collaborators without an ads budget.
The art of capturing attention organically for today’s consumer and the flywheel formula and tools it takes to keep it.
How to take your message and become the “stand out” take-notice brand amongst the sea of “samesies”.

Break
11:10 AM - 11:30 AMBreak + Exhibitors
01:25 PM - 02:30 PMLunch + Exhibitors
Cristina-roman-pique-coaching
03:30 PM - 04:25 PMHow to Take Your Projects From Half-finished to Done By Cristina RomanProcrastination Coach - Pique Coaching

If you find yourself surrounded by half-finished projects in your business and personal life, you’re not alone—the average business owner has 20+ half-done projects in their mind at any given time. But it’s solvable. 

In this session with Procrastination Coach Cristina Roman, you’ll learn the five most common reasons projects are left half-finished, and how to take them to completion, on repeat, with a simple 6-step process. 

cocktails
04:30 PM - 04:45 PMBreak + Exhibitors
04:45 PM - 06:00 PMNetworking + Cocktails + Fun By Rachel GreenMixologist - Rach Green Cocktails

Join us for some relaxation and fun while Mixologist, Rachel Green shows us how to shake up an amazing Cosmopolitan! Yummmmm

06:00 PM - 06:10 PMClose of Day 1 By Kelley MillarCEO & Chaos Tamer - KelleyNCo
JaimieSelwa
11:30 AM - 12:25 PMSocial Media – Knowing Your Audience and Channel By Jaimie SelwaNationwide

In the world of social media sharing, what’s not to love about puppy and kitten pictures? Managing a Fortune 100 Company brand social media channel like Nationwide Pet should be easy right? Capture adorable pet pictures and sit back and wait for people to like, love, retweet, pin, follow and love your brand forever.

Listen to how Nationwide Pet social media goes beyond just delightful pet pictures. It’s balance between knowing your target audience, how your audiences interaction on each social media platform and your company brand initiatives and marketing goals.

12:30 PM - 01:25 PMCreating A Marketing Plan By Katlynn PyattAuthentic Branding & Marketing, LLC

In this presentation, I’ll walk attendees through how to identify their business goals, create measurable marketing objectives and build a marketing plan that includes strategies and tactics. We’ll cover everything from identifying your ideal customer, creating a budget and how to prioritize marketing strategies. Then I’ll teach them about the tools they can use to keep their marketing efforts organized so they can execute against them easily and efficiently.

Beth-Presher
02:30 PM - 03:25 PMChat Marketing Strategies to Grow your Revenue and Relationships By Beth PresherGrit & Grace Digital Marketing

We will cover basic strategies to serve your clients and customers well through automated chat marketing.

Kate Evans
11:30 AM - 12:25 PMDark Social: Tracking Your Brand Across Social Media Platforms By Kate EvansOwner & Social Media Geek at Your Social Status

Dark Social is a term that can be misleading, as many instantly think of the “Dark Web.” When it comes to social media though, Dark Social is far from the deep corners of the internet that the Dark Web consists of.

In today’s world anything can be shared in a matter of seconds via a user’s preferred platform. This is a good thing for brands, right?

Yes…and no. When it comes to analytics and user behavior, we are being misled and cannot always get 100% accurate data thanks to the Dark Social channels such as Email, Facebook Messenger, WhatsApp, Texting, and more!

Listen as Kate Evans shares everything you need to know about what Dark Social is and how it is affecting your brand.

12:30 PM - 01:25 PMCreating Sales Systems That Work By Briar HarveyStoryteller and Systems Witch

If you don’t like your marketing, how am I supposed to? I’ll walk you through creating a sales system that works, and teach you how to design one for yourself.

April-Wilhelm
02:30 PM - 03:25 PMRepurposing Content: Save up to 10 Hours a Month By April WilhelmCEO - Wilhelm Media Group

April will be sharing how to knock out your social content and save time and money. April will dive into why repurposing is important, how to repurpose your content systematically, how to create one piece of content and turn it into 6 pieces, and finally, you will walk away with the best tips, tricks, and tools to help you automate this process.

Todd Serulneck
11:30 AM - 12:25 PMHow to Safely Make Business Deals on Clubhouse By Todd SerulneckAcuity CFO - Managing Director

Whether you are a buyer or a seller, doing business on Clubhouse, as with any social media platform, can be dangerous. Learn how to reduce your risk, increase your reward, and build safety and security into your business processes in this interactive discussion.

12:30 PM - 01:25 PMProtecting Your Intellectual Property By Daniel BruceAttorney - Kutakrock

As Digital Marketers we create most of our work products and put them out for the world to see. Many people will just swipe a graphic or some other digital product and think they can make it their own. In this session, Daniel will discuss the laws around intellectual property and how to protect yourself and digital products.

Courtney Anderson
02:30 PM - 03:25 PMCreating 90 Day Goals for Entrepreneurs & Intuitive Types By Courtney AndersonCreator & CEO - Girl on Fire

In this presentation Courtney will walk you through the process of starting with very big ideas, mind-mapping to narrow them down, and then creating 3, 90-day goals that are tangible, implementable and actionable. No more SMART goals for us!

  • All
  • General
  • Beginner
  • Advanced
  • Business of
exhibitor
09:00 AM - 09:55 AMExhibitors

Pop on to your dashboard and visit with the exhibitors

10:00 AM - 10:15 AMWelcome Day 2 By Kelley MillarCEO & Chaos Tamer - KelleyNCo
10:20 AM - 11:20 AMUnderstanding Voice Search Optimization & Using it Effectively By Jen MaherSquarespace Expert & Authorized Trainer - Nerdville by Jen Maher

In this session, Jen will help you understand the psychology behind Voice Search Optimization and how you can soar past your competition by using these conversational phrases in your digital marketing and on your website.

Break
11:20 AM - 11:30 AMBreak
11:35 AM - 12:05 PMBrand Activism: How to connect on purpose By Bridget FieldsFounder & Brand Manager - Designshow Marketing

Connecting on Purpose – Purpose-driven brands perform better. Businesses that connect with customers using their purpose have more significant influence and longevity. 72% of Americans say they feel it is more important than ever that the companies they buy from share and reflect their values. With the rise of social, political, and environmental awareness in 2020, now is the time for companies with a real purpose to stand out. Those that don’t pay the price. What used to be a choice is now expected. “

11:35 AM - 12:05 PM5 Messenger Opt-In Strategies for Any Business By Carrie GottschalkCEO & Founder - Carrie Gottschalk, LLC

Looking to grow your subscriber, email and SMS list? These five Facebook Messenger opt-in strategies will allow you to easily engage with your audience through organic and paid posts and effectively start conversations with new and potential customers. Conversations are the first step in establishing relationships and instilling buyer confidence by educating and encouraging customers to like, know and trust your business.

12:10 AM - 01:30 PMBest Practices Roundtable Discussions
01:30 PM - 02:30 PMLunch + Exhibitors
Nick Murphy
02:30 PM - 03:25 PMHow to Build a Brand Story that Attracts (and Converts) More of Your Ideal Customers By Nick MurphyFounder & Chief Marketing Strategist - My Certified Guide

Can your spouse quickly understand what your business does and who you help? How about your mother?

If you’re saying “yea, right” in your head right now, you don’t have a business problem,… You have a messaging problem. And you’re not alone.

This workshop-style presentation will help you develop the core elements of an effective message, learn how to improve your brand story, and help you identify the “low hanging fruit ” in your messaging to drive more traffic, conversions and customers.

02:30 PM - 03:25 PMCyber Security and Your Responsibility as a Digital Marketer By Dr. Jeremy MillarBellevue University - Professor
03:30 PM - 04:30 PMYour Brain is Full – Now What? By Phyllis KhareCEO, Founder - Phyllis Khare - Social Inc.

Let’s review all the amazing things you’ve learned during this event from these knowledgeable speakers. Then let’s add in the most important step – what to DO with all of these strategies. Design your business in a way that suits the way you want to work.

04:35 PM - 05:00 PMFinal Closing By Kelley MillarCEO & Chaos Tamer - KelleyNCo

Quick thank you and wrap up for participating in Digital Marketing Days

exhibitor
09:00 AM - 09:55 AMExhibitors

Pop on to your dashboard and visit with the exhibitors

10:00 AM - 10:15 AMWelcome Day 2 By Kelley MillarCEO & Chaos Tamer - KelleyNCo
10:20 AM - 11:20 AMUnderstanding Voice Search Optimization & Using it Effectively By Jen MaherSquarespace Expert & Authorized Trainer - Nerdville by Jen Maher

In this session, Jen will help you understand the psychology behind Voice Search Optimization and how you can soar past your competition by using these conversational phrases in your digital marketing and on your website.

Break
11:20 AM - 11:30 AMBreak
12:10 AM - 01:30 PMBest Practices Roundtable Discussions
01:30 PM - 02:30 PMLunch + Exhibitors
03:30 PM - 04:30 PMYour Brain is Full – Now What? By Phyllis KhareCEO, Founder - Phyllis Khare - Social Inc.

Let’s review all the amazing things you’ve learned during this event from these knowledgeable speakers. Then let’s add in the most important step – what to DO with all of these strategies. Design your business in a way that suits the way you want to work.

04:35 PM - 05:00 PMFinal Closing By Kelley MillarCEO & Chaos Tamer - KelleyNCo

Quick thank you and wrap up for participating in Digital Marketing Days

11:35 AM - 12:05 PMBrand Activism: How to connect on purpose By Bridget FieldsFounder & Brand Manager - Designshow Marketing

Connecting on Purpose – Purpose-driven brands perform better. Businesses that connect with customers using their purpose have more significant influence and longevity. 72% of Americans say they feel it is more important than ever that the companies they buy from share and reflect their values. With the rise of social, political, and environmental awareness in 2020, now is the time for companies with a real purpose to stand out. Those that don’t pay the price. What used to be a choice is now expected. “

11:35 AM - 12:05 PM5 Messenger Opt-In Strategies for Any Business By Carrie GottschalkCEO & Founder - Carrie Gottschalk, LLC

Looking to grow your subscriber, email and SMS list? These five Facebook Messenger opt-in strategies will allow you to easily engage with your audience through organic and paid posts and effectively start conversations with new and potential customers. Conversations are the first step in establishing relationships and instilling buyer confidence by educating and encouraging customers to like, know and trust your business.

Nick Murphy
02:30 PM - 03:25 PMHow to Build a Brand Story that Attracts (and Converts) More of Your Ideal Customers By Nick MurphyFounder & Chief Marketing Strategist - My Certified Guide

Can your spouse quickly understand what your business does and who you help? How about your mother?

If you’re saying “yea, right” in your head right now, you don’t have a business problem,… You have a messaging problem. And you’re not alone.

This workshop-style presentation will help you develop the core elements of an effective message, learn how to improve your brand story, and help you identify the “low hanging fruit ” in your messaging to drive more traffic, conversions and customers.

02:30 PM - 03:25 PMCyber Security and Your Responsibility as a Digital Marketer By Dr. Jeremy MillarBellevue University - Professor