Agenda
Click on the day to see what is happening on that day
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- Thursday, April 22
- Friday, April 23
- All
- VIP
- General
- Beginner
- Advanced
- Business of
Brief welcome to open the conference
With organic engagement reaching a low .09% average, how can one ensure their message is being seen, but more importantly, heard, using digital media without the constant pay-to-play model? We are in an age of digital content saturation and now we are finding ourselves pushing to move our brands to the top of a sea of samesies. What we do is not unique, but how we do and share it can be. The key is to capture attention, amplify our message and keep our audience coming back for more. Ultimately, we are becoming a destination that attracts the right leads to your message without the constant need to spend more money on ads.
In this fast-paced, example-filled session we’ll learn:
How earned media allows you to accomplish what used to be only possible with paid.
Best practices to turn your followers into true fans, your clients into advocates and your community into collaborators without an ads budget.
The art of capturing attention organically for today’s consumer and the flywheel formula and tools it takes to keep it.
How to take your message and become the “stand out” take-notice brand amongst the sea of “samesies”.
In the world of social media sharing, what’s not to love about puppy and kitten pictures? Managing a Fortune 100 Company brand social media channel like Nationwide Pet should be easy right? Capture adorable pet pictures and sit back and wait for people to like, love, retweet, pin, follow and love your brand forever.
Listen to how Nationwide Pet social media goes beyond just delightful pet pictures. It’s balance between knowing your target audience, how your audiences interaction on each social media platform and your company brand initiatives and marketing goals.
Dark Social is a term that can be misleading, as many instantly think of the “Dark Web.” When it comes to social media though, Dark Social is far from the deep corners of the internet that the Dark Web consists of.
In today’s world anything can be shared in a matter of seconds via a user’s preferred platform. This is a good thing for brands, right?
Yes…and no. When it comes to analytics and user behavior, we are being misled and cannot always get 100% accurate data thanks to the Dark Social channels such as Email, Facebook Messenger, WhatsApp, Texting, and more!
Listen as Kate Evans shares everything you need to know about what Dark Social is and how it is affecting your brand.
Whether you are a buyer or a seller, doing business on Clubhouse, as with any social media platform, can be dangerous. Learn how to reduce your risk, increase your reward, and build safety and security into your business processes in this interactive discussion.
In this presentation, I’ll walk attendees through how to identify their business goals, create measurable marketing objectives and build a marketing plan that includes strategies and tactics. We’ll cover everything from identifying your ideal customer, creating a budget and how to prioritize marketing strategies. Then I’ll teach them about the tools they can use to keep their marketing efforts organized so they can execute against them easily and efficiently.
If you don’t like your marketing, how am I supposed to? I’ll walk you through creating a sales system that works, and teach you how to design one for yourself.
As Digital Marketers we create most of our work products and put them out for the world to see. Many people will just swipe a graphic or some other digital product and think they can make it their own. In this session, Daniel will discuss the laws around intellectual property and how to protect yourself and digital products.
We will cover basic strategies to serve your clients and customers well through automated chat marketing.
April will be sharing how to knock out your social content and save time and money. April will dive into why repurposing is important, how to repurpose your content systematically, how to create one piece of content and turn it into 6 pieces, and finally, you will walk away with the best tips, tricks, and tools to help you automate this process.
In this presentation Courtney will walk you through the process of starting with very big ideas, mind-mapping to narrow them down, and then creating 3, 90-day goals that are tangible, implementable and actionable. No more SMART goals for us!
If you find yourself surrounded by half-finished projects in your business and personal life, you’re not alone—the average business owner has 20+ half-done projects in their mind at any given time. But it’s solvable.
In this session with Procrastination Coach Cristina Roman, you’ll learn the five most common reasons projects are left half-finished, and how to take them to completion, on repeat, with a simple 6-step process.
Join us for some relaxation and fun while Mixologist, Rachel Green shows us how to shake up an amazing Cosmopolitan! Yummmmm
The VIP Package holders will have a one hour session with Jessika Phillips and Phyllis Khare to ask all the burning questions you have during this personalized opportunity.
The VIP Package holders will have a one hour session with Jessika Phillips and Phyllis Khare to ask all the burning questions you have during this personalized opportunity.
Brief welcome to open the conference
With organic engagement reaching a low .09% average, how can one ensure their message is being seen, but more importantly, heard, using digital media without the constant pay-to-play model? We are in an age of digital content saturation and now we are finding ourselves pushing to move our brands to the top of a sea of samesies. What we do is not unique, but how we do and share it can be. The key is to capture attention, amplify our message and keep our audience coming back for more. Ultimately, we are becoming a destination that attracts the right leads to your message without the constant need to spend more money on ads.
In this fast-paced, example-filled session we’ll learn:
How earned media allows you to accomplish what used to be only possible with paid.
Best practices to turn your followers into true fans, your clients into advocates and your community into collaborators without an ads budget.
The art of capturing attention organically for today’s consumer and the flywheel formula and tools it takes to keep it.
How to take your message and become the “stand out” take-notice brand amongst the sea of “samesies”.
If you find yourself surrounded by half-finished projects in your business and personal life, you’re not alone—the average business owner has 20+ half-done projects in their mind at any given time. But it’s solvable.
In this session with Procrastination Coach Cristina Roman, you’ll learn the five most common reasons projects are left half-finished, and how to take them to completion, on repeat, with a simple 6-step process.
Join us for some relaxation and fun while Mixologist, Rachel Green shows us how to shake up an amazing Cosmopolitan! Yummmmm
In the world of social media sharing, what’s not to love about puppy and kitten pictures? Managing a Fortune 100 Company brand social media channel like Nationwide Pet should be easy right? Capture adorable pet pictures and sit back and wait for people to like, love, retweet, pin, follow and love your brand forever.
Listen to how Nationwide Pet social media goes beyond just delightful pet pictures. It’s balance between knowing your target audience, how your audiences interaction on each social media platform and your company brand initiatives and marketing goals.
In this presentation, I’ll walk attendees through how to identify their business goals, create measurable marketing objectives and build a marketing plan that includes strategies and tactics. We’ll cover everything from identifying your ideal customer, creating a budget and how to prioritize marketing strategies. Then I’ll teach them about the tools they can use to keep their marketing efforts organized so they can execute against them easily and efficiently.
We will cover basic strategies to serve your clients and customers well through automated chat marketing.
Dark Social is a term that can be misleading, as many instantly think of the “Dark Web.” When it comes to social media though, Dark Social is far from the deep corners of the internet that the Dark Web consists of.
In today’s world anything can be shared in a matter of seconds via a user’s preferred platform. This is a good thing for brands, right?
Yes…and no. When it comes to analytics and user behavior, we are being misled and cannot always get 100% accurate data thanks to the Dark Social channels such as Email, Facebook Messenger, WhatsApp, Texting, and more!
Listen as Kate Evans shares everything you need to know about what Dark Social is and how it is affecting your brand.
If you don’t like your marketing, how am I supposed to? I’ll walk you through creating a sales system that works, and teach you how to design one for yourself.
April will be sharing how to knock out your social content and save time and money. April will dive into why repurposing is important, how to repurpose your content systematically, how to create one piece of content and turn it into 6 pieces, and finally, you will walk away with the best tips, tricks, and tools to help you automate this process.
Whether you are a buyer or a seller, doing business on Clubhouse, as with any social media platform, can be dangerous. Learn how to reduce your risk, increase your reward, and build safety and security into your business processes in this interactive discussion.
As Digital Marketers we create most of our work products and put them out for the world to see. Many people will just swipe a graphic or some other digital product and think they can make it their own. In this session, Daniel will discuss the laws around intellectual property and how to protect yourself and digital products.
In this presentation Courtney will walk you through the process of starting with very big ideas, mind-mapping to narrow them down, and then creating 3, 90-day goals that are tangible, implementable and actionable. No more SMART goals for us!
- All
- General
- Beginner
- Advanced
- Business of
Pop on to your dashboard and visit with the exhibitors
In this session, Jen will help you understand the psychology behind Voice Search Optimization and how you can soar past your competition by using these conversational phrases in your digital marketing and on your website.
Connecting on Purpose – Purpose-driven brands perform better. Businesses that connect with customers using their purpose have more significant influence and longevity. 72% of Americans say they feel it is more important than ever that the companies they buy from share and reflect their values. With the rise of social, political, and environmental awareness in 2020, now is the time for companies with a real purpose to stand out. Those that don’t pay the price. What used to be a choice is now expected. “
Looking to grow your subscriber, email and SMS list? These five Facebook Messenger opt-in strategies will allow you to easily engage with your audience through organic and paid posts and effectively start conversations with new and potential customers. Conversations are the first step in establishing relationships and instilling buyer confidence by educating and encouraging customers to like, know and trust your business.
Can your spouse quickly understand what your business does and who you help? How about your mother?
If you’re saying “yea, right” in your head right now, you don’t have a business problem,… You have a messaging problem. And you’re not alone.
This workshop-style presentation will help you develop the core elements of an effective message, learn how to improve your brand story, and help you identify the “low hanging fruit ” in your messaging to drive more traffic, conversions and customers.
Let’s review all the amazing things you’ve learned during this event from these knowledgeable speakers. Then let’s add in the most important step – what to DO with all of these strategies. Design your business in a way that suits the way you want to work.
Quick thank you and wrap up for participating in Digital Marketing Days
Pop on to your dashboard and visit with the exhibitors
In this session, Jen will help you understand the psychology behind Voice Search Optimization and how you can soar past your competition by using these conversational phrases in your digital marketing and on your website.
Let’s review all the amazing things you’ve learned during this event from these knowledgeable speakers. Then let’s add in the most important step – what to DO with all of these strategies. Design your business in a way that suits the way you want to work.
Quick thank you and wrap up for participating in Digital Marketing Days
Connecting on Purpose – Purpose-driven brands perform better. Businesses that connect with customers using their purpose have more significant influence and longevity. 72% of Americans say they feel it is more important than ever that the companies they buy from share and reflect their values. With the rise of social, political, and environmental awareness in 2020, now is the time for companies with a real purpose to stand out. Those that don’t pay the price. What used to be a choice is now expected. “
Looking to grow your subscriber, email and SMS list? These five Facebook Messenger opt-in strategies will allow you to easily engage with your audience through organic and paid posts and effectively start conversations with new and potential customers. Conversations are the first step in establishing relationships and instilling buyer confidence by educating and encouraging customers to like, know and trust your business.
Can your spouse quickly understand what your business does and who you help? How about your mother?
If you’re saying “yea, right” in your head right now, you don’t have a business problem,… You have a messaging problem. And you’re not alone.
This workshop-style presentation will help you develop the core elements of an effective message, learn how to improve your brand story, and help you identify the “low hanging fruit ” in your messaging to drive more traffic, conversions and customers.